Many marketing agencies want to offer medical marketing, website design, SEO, and compliance services, but lack the expertise, staff, or resources to handle these complex projects. That’s where white-label services come in.
By providing white-label medical marketing solutions, your agency can help other firms expand their offerings, serve healthcare clients, and increase their revenue—without needing in-house medical marketing expertise.
For marketing agencies, selling white-label services is a scalable, recurring revenue model that turns other agencies into long-term partners.
In this guide, we’ll cover:
✔ Why agencies need white-label medical marketing
✔ How to structure your white-label service packages
✔ The best ways to sell white-label solutions to agencies
Why Agencies Need White-Label Medical Marketing
Many agencies want to work with healthcare clients but don’t have the specialized knowledge to do it correctly. Here’s why white-label services are in high demand:
✅ 1. Medical Marketing is Complex & Highly Regulated
- HIPAA compliance, ADA accessibility, and state-specific advertising laws make medical marketing more difficult than other industries.
- Most agencies don’t have the expertise to navigate these regulations properly.
💡 By offering white-label medical marketing, you solve a major pain point for agencies that want to work in healthcare but lack the required knowledge.
✅ 2. Agencies Struggle to Scale Without Extra Resources
- Many agencies don’t have the bandwidth to handle web design, SEO, content, or compliance for medical clients.
- Hiring in-house medical marketing experts is expensive and time-consuming.
💡 With white-label services, agencies can scale their offerings without increasing overhead costs.
✅ 3. White-Label Services Help Agencies Increase Revenue
- Instead of turning down high-paying healthcare clients, agencies can resell your services at a markup.
- White-label solutions allow agencies to serve more clients without additional work.
💡 If an agency charges $3,000/month for SEO but outsources the work for $1,500, they double their revenue with minimal effort.
How to Package White-Label Services for Agencies
White-label services should be structured as scalable, recurring revenue models that allow agencies to easily resell your solutions.
🔹 White-Label Medical SEO ($X/month per client)
✔ Keyword Research & Optimization (HIPAA-compliant)
✔ Local SEO & Google Business Profile Management
✔ Monthly Reporting & Analytics
✔ Technical SEO Fixes & Site Speed Optimization
🔹 White-Label Website Design & Maintenance ($X per site + $X/month for maintenance)
✔ Custom Medical Website Design (HIPAA-Compliant)
✔ Conversion-Optimized Landing Pages
✔ ADA Compliance & Accessibility Features
✔ Monthly Hosting, Security, & Backups
🔹 White-Label Paid Ads & PPC Management ($X/month per client + ad spend)
✔ Google Ads for Healthcare & Local Search
✔ Facebook & Instagram Ads for Patient Acquisition
✔ Ad Copy & Creative Development
✔ A/B Testing & Performance Optimization
🔹 White-Label Social Media Management ($X/month per client)
✔ Content Creation & Scheduling (Facebook, Instagram, LinkedIn, Twitter)
✔ Engagement & Community Management
✔ Reputation Management (Review Responses & Monitoring)
✔ HIPAA-Compliant Social Media Strategies
🔹 White-Label Compliance Consulting ($X per consultation or per client)
✔ HIPAA-Compliant Website & Marketing Audits
✔ Termageddon Policy Setup (Privacy Policies & Terms of Service)
✔ ADA Website Compliance & Accessibility Fixes
✔ Ongoing Compliance Monitoring & Reporting
💡 Pro Tip: Offer discounted bulk pricing for agencies that resell multiple services to multiple clients!
How to Sell White-Label Services to Other Agencies
Many agencies aren’t actively looking for white-label partners—so you need to educate them on why outsourcing to your agency benefits their business.
1. Position White-Label as an Instant Revenue Booster
Most agencies struggle with scaling—your white-label services let them sell more without extra work.
✔ “Instead of turning away healthcare clients, you can now offer medical marketing without lifting a finger.”
✔ “We do all the work behind the scenes, and you keep 100% of the markup.”
💡 Focus on how agencies can increase their revenue without hiring more staff.
2. Offer a “Try Before You Buy” White-Label Project
Many agencies hesitate to outsource work because they fear quality issues. Offer a small test project to prove your value:
✔ “Let’s do a test project for one of your clients at a discounted rate—once you see the results, we can discuss ongoing partnerships.”
💡 Providing a low-risk trial builds trust and increases conversion rates.
3. Highlight the Cost of Hiring vs. Outsourcing
Most agencies don’t realize that hiring in-house medical marketing specialists is far more expensive than outsourcing.
🚀 Hiring an SEO Specialist: $60K+/year
🚀 Hiring a Medical Content Writer: $50K+/year
🚀 Hiring a PPC Manager: $70K+/year
💡 Outsourcing to your white-label services costs a fraction of that—making it a more profitable solution.
4. Offer Private-Label Branding & Reporting
Many agencies worry that clients will know they’re outsourcing—solve this by offering:
✔ Custom-Branded Reports (SEO, social media, PPC)
✔ Branded Client Portals (for agencies to present as their own)
✔ Confidential White-Label Agreements
💡 By keeping everything under the agency’s brand, they retain control while you handle the work.
5. Overcome Common White-Label Sales Objections
🚫 “We don’t need white-label services.”
✅ “Are you turning down healthcare clients? If so, white-label services help you say YES without extra work.”
🚫 “We’ve tried outsourcing before, and it didn’t work.”
✅ “We specialize in medical marketing—unlike generic freelancers, we know HIPAA, SEO, and compliance.”
🚫 “What if my client finds out we’re outsourcing?”
✅ “Our white-label reports and communication are fully branded under your agency’s name—your clients will never know.”
🚫 “We already have an in-house team.”
✅ “White-label services allow your team to focus on strategy while we handle the execution.”
The Business Opportunity for Agencies
Selling white-label services to other agencies is a scalable, low-risk revenue model:
✔ Recurring Monthly Revenue – Agencies resell your services at a markup.
✔ Minimal Client Churn – Once an agency outsources to you, switching is difficult.
✔ Scalability – The more agencies you work with, the more clients they bring in.
💡 Best Tools for Managing White-Label Clients:
- DashThis / Google Data Studio – Custom-branded reports
- ClickUp / Asana – Project management for multiple agencies
- GoHighLevel – All-in-one white-label CRM for agencies
Conclusion
White-label medical marketing is a huge opportunity for agencies looking to scale their services and increase revenue without extra work.
For marketing agencies, offering white-label solutions provides a steady, scalable income stream while allowing other agencies to expand into medical marketing without hiring in-house teams.
Want to start selling white-label services? Reach out to agencies that already work with medical clients and position yourself as their behind-the-scenes expert! 🚀