How Marketing Agencies Can Help with ADA Compliance

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How Marketing Agencies Can Help with ADA Compliance

As a marketing agency, you can play a pivotal role in ensuring your healthcare clients’ websites are fully accessible. Here’s how:

1. Conduct Accessibility Audits

  • Use tools like WAVE, Axe, or Lighthouse to identify accessibility issues on existing websites.
  • Provide clients with a detailed report and actionable recommendations for improvement.

2. Implement Accessibility Features

  • Design websites with ADA compliance in mind, incorporating the principles of WCAG 2.1 guidelines.
  • Add accessibility tools, such as screen reader compatibility and text size adjustments.

3. Offer Regular Maintenance

  • ADA compliance isn’t a one-time task. Regular updates and audits are necessary to maintain compliance as websites evolve.
  • Provide ongoing maintenance packages to ensure your clients’ websites stay compliant.

4. Educate Your Clients

  • Help healthcare providers understand the importance of ADA compliance and the risks of neglecting it.
  • Position your agency as a trusted partner in creating inclusive, legally compliant digital experiences.

Common Misconceptions About ADA Compliance

  1. “It’s Only for Public-Facing Websites”
    • ADA compliance applies to all websites, including private practice websites that serve patients.
  2. “Accessibility is Expensive”
    • While achieving compliance requires investment, the long-term benefits outweigh the costs by avoiding legal risks and improving patient engagement.
  3. “Small Practices Don’t Need to Worry”
    • Lawsuits for non-compliance target practices of all sizes. No healthcare provider is exempt from the need for accessibility.

ADA compliance is not just about avoiding lawsuits—it’s about ensuring every patient can access the care and information they need. For marketing agencies, helping healthcare clients achieve ADA compliance is an opportunity to build trust, expand their reach, and offer a higher standard of service.

By focusing on accessibility, you can position your agency as a leader in the medical marketing niche while creating lasting value for your clients. Start prioritizing ADA compliance in your projects today and make a meaningful impact in healthcare marketing.